Well, the Super Bowl is over, Seattle had their official celebration parade, and everyone’s returning to their normal lives – hanging up their team jerseys until next season. Meanwhile, the advertising sector is abuzz about whose commercial was the most successful.
Most of the top winners are big names who have a long history of appearing in the Super Bowl ad space, but we had a few newcomers and companies who came out of left field appearing on top lists of the most popular commercials. Here are the highlights:
GoDaddy’s “Bodybuilder” took the third place spot on TiVo’s list, while Doritos’ “Cowboy Kid” and Budweiser’s “Hero’s Welcome” came in second and third, respectively, according to USA Today. Toyota’s “Terry Crews & The Muppets” (from our Most Anticipated list) came in at #5 via TiVo, with newbie Squarespace making the list at #10 with “A Better Web Awaits.”
And that’s Budweiser’s “Puppy Love.”
All in all, Budweiser has done phenomenally well during this Super Bowl, with “Hero’s Welcome” often not far behind on this year’s top lists. Bud Light’s “Ian Up For Whatever” has also appeared on Unruly’s Top Shared list and TiVo’s Most Popular list. With all of this information, we’re ready to officially declare the following:
Budweiser is the Super Bowl XLVIII (Advertising) Champion
If there’s anything that advertisers can learn from this, it’s that people love sentimentality and the celebration of our nation’s veterans, but mostly they love puppies that become friends with other kinds of animals, because it’s so adorable. They also like seeing ordinary, unsuspecting citizens being thrown into a match of “tiny tennis” with Arnold Schwarzenegger.
What did you think about this year’s Super Bowl commercials? Were they worth the hype?