How effective is your Social Media Marketing? Are you making “rookie” mistakes, leading to a loss of potential customers?
Simple changes can create BIG results, drastically improving how beneficial Social Media Marketing can be for your company. Here are 4 Powerful Tips for B2B Social Media from our friends at Marketing Profs.
1. Understand the difference between B2B and B2C social media
Identify the platforms that can generate sales leads for your company, and understand the standard decision-making process in your target industry.
It’s almost impossible to think that B2B sales can occur because of just a few social media posts. Most of the time, the B2B purchasing process includes multiple approvals and layers of decision-making. A more practical approach should be to use social media as an engagement channel! At the same time, you need to highlight the branding part of your strategy.
2. Create the right content for the right platform!
First, identify the right platforms to use: at least 9 out of 10 B2B marketers use LinkedIn for disseminating their content, according to MarketingProfs and Content Marketing Institute. In the B2C world, Facebook and Twitter are the social media used most to reach consumers.
To harness the power of LinkedIn groups, and even some of the other social networks, you need to analyze the discussions of your target users. Create content that solves their problems and gives them new ideas. Win people over with the usefulness of your content. The value you share will contribute directly toward your branding and lead-generation efforts.
3. Stop being boring
Just because your target customers are businesses doesn’t mean you need to be overly formal or boring. The decision-makers in your target companies are humans, and like the average consumer, they can get bored easily. Start being personal on social media- have a face, and let real people represent you.
Instead of hiding behind company pages, connect with decision-makers on a personal level. Have a sense of humor, show empathy, and be personable!
4. Develop data-driven strategies
The more you know about your target audience, their preferences, their engagement trends, and their conversion patterns, the better decisions you’ll make. Every move should have numbers to back it- just like any other aspect of your business.
Social media monitoring tools can give you terrific insight about your audience. Hootsuite is a favorite of many, providing detailed analytics to make informed decisions with!
Do you have an approach that’s proven effective for your business Social Media Marketing? Not sure where to get started? Leave your thoughts below: