Marketing Metrics

Finding the Right Marketing Metrics

Shirley Thom Advertising

Metrics: the current buzzword for performance measurement. If you say, “Give me the metrics on that,” you sound really cool. Even while we limit this conversation to solely measuring your …

multichannel marketing graphic

Multichannel Marketing

admin Advertising

First, let’s define the word “channel” as it is used in the marketing industry. A channel is a line of communication, such as your company website, tv commercial, social media accounts, …