How to Write a White Paper

Shirley Thom Blog

The term white paper is derived from the term white book, which is used to describe government policy. Although white papers take their roots in governmental policy, they have evolved …

Embracing the Boomers

Shirley Thom Blog

76 Million Strong Nationwide The 18 years covering 1946-1964 produced the largest population surge in U.S. history. Yes, Boomers are aging (ages 51-69), but according to U.S. News and World Report, …