At Stevenson Advertising, we recognize the value of both traditional media like television and radio and online advertising like Google Adwords. Brett Stevenson is a former founder/investor in LION New Media, an online marketing firm in Seattle. Because of the way consumers shop today, success in business requires both traditional media and online media. Your marketing will be most successful when you combine the two to reach your potential customer.

Since the advent of online advertising, Stevenson has offered a variety of online marketing services to its clients:

Email Newsletters
Pay-per-click (PPC) - Google Adwords, Yahoo, Bing
SEO – Site Optimization
Retargeting, Pixel/Behavioral Targeting
Video Search Engine Marketing
You Tube
Social Media, Facebook, Twitter
Lead Generation
Email Collection

Blog

Connecting The Dots With Consistency
Kathy Balcom – VP of Sales – Eastern Washington

In the myriad of marketing options today…the big question is: What medium should you use to target your core customer? Once you have decided which advertising vehicle to use, the most critical component is the message. Here are some questions to ask yourself about your message.

Is it simple to understand? Is there a call to action? Is it memorable?
These are all important elements…but it is also essential that the message be used consistently in all of your media.

Synergy in marketing sometimes gets lost when advertisers focus on the creative process, rather than the message itself. You may want to take advantage of new technological marketing options or are simply in a hurry to get the message out. Regardless, make sure you zero in on the message itself.

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Advertising News

TVB News

TVB Features and Industry News from the tvb.org website.

Stat of the Day: Which NFL Teams Draw the Best Playoff Ratings?

Also, which markets tune in after their teams are eliminated.
Local Super Bowl Ads Get Just As Much Bang For A Lot Less Buck

You probably visualize big companies going all out spending big bucks. But come Sunday, you'll see some local companies pop up.
Local Stations Jump into Social TV with ConnecTV

Ten broadcast groups -- 201 stations in all, partnered with social TV startup ConnecTV in a major bet on the second screen experience, available today online and for the iPad.

Online Advertising

Blog

Advertising News

TVB News

Stat of the Day: Which NFL Teams Draw the Best Playoff Ratings?

Local Super Bowl Ads Get Just As Much Bang For A Lot Less Buck

Local Stations Jump into Social TV with ConnecTV

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