"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"
Jef I. Richards
 

A successful marketing plan requires innovative new ideas. Your creative concept will mean the difference between success and failure. At Stevenson Advertising our creative focus is on strategy, not in winning awards. Sometimes the most clever, award-winning creative does not reach or motivate the target. Take a look at the case studies for our clients and you will find out how we position our clients, or re-position their competitors.

We have a simple rule at Stevenson Advertising when it comes to creative: "Don't guess."

Research is the backbone of successful marketing and successful creative. Things that seem like common sense are not always correct. We remember that our message needs to reach and resonate with the target customer, NOT with our client or our agency personnel. Our research services include focus groups and surveys, published research from Media Audit, Scarborough, and Simmons, to Nielsen and Arbitron audience research.

Before we plan or place media or start any production, we utilize extensive research to determine the most effective direction for our clients.

At Stevenson Advertising, we never guess.