Hate SEO? Here’s a Free Guide & Audit

Shirley Thom SEO

We came across a great Forbes article regarding the frustrations that some business owners have with Search Engine Optimization (SEO).  Here’s an overview of what it said. “When people talk …

How to Write a White Paper

Shirley Thom Blog

The term white paper is derived from the term white book, which is used to describe government policy. Although white papers take their roots in governmental policy, they have evolved …

Embracing the Boomers

Shirley Thom Blog

76 Million Strong Nationwide The 18 years covering 1946-1964 produced the largest population surge in U.S. history. Yes, Boomers are aging (ages 51-69), but according to U.S. News and World Report, …

Marketing Metrics

Finding the Right Marketing Metrics

Shirley Thom Advertising

Metrics: the current buzzword for performance measurement. If you say, “Give me the metrics on that,” you sound really cool. Even while we limit this conversation to solely measuring your …

multichannel marketing graphic

Multichannel Marketing

admin Advertising

First, let’s define the word “channel” as it is used in the marketing industry. A channel is a line of communication, such as your company website, tv commercial, social media accounts, …