“I never blame myself when I’m not hitting,” said Yogi Berra, Hall of Fame catcher for the New York Yankees. “I blame the bat, and if it keeps up, I …
Embracing the Boomers
76 Million Strong Nationwide The 18 years covering 1946-1964 produced the largest population surge in U.S. history. Yes, Boomers are aging (ages 51-69), but according to U.S. News and World Report, …
Finding the Right Marketing Metrics
Metrics: the current buzzword for performance measurement. If you say, “Give me the metrics on that,” you sound really cool. Even while we limit this conversation to solely measuring your …
Mobile Search Update – Is Your Business Ready?
It’s finally happened. Google has thrown down the proverbial gauntlet for businesses and website owners alike that still do not have a mobile friendly or responsive website. In just a few …
Digital Revenue Projected To Grow 23.7% In 2015
Gordon Borrell, Founder and CEO of Borrell Associates, laid out a dramatic change in local advertising recently at the Borrell Local Online Advertising Conference in New York. “The digital future …
Only the Mint Can Make Money Without Advertising
I have searched in vain to discover the context of Macauley’s words. He served England in various high-profile capacities, including Secretary of War. What could have prompted him to make …
Multichannel Marketing
First, let’s define the word “channel” as it is used in the marketing industry. A channel is a line of communication, such as your company website, tv commercial, social media accounts, …
Presenting: The First Vern Fonk MMA Ad
It’s finally here! The product of all our hard work filming Vern Fonk’s antics! Actually, this is just the 30 second spot. We’re in the process of creating a longer …
Top 7 Weirdest Branding Campaigns Ever
Sometimes, in order to get people’s attention, you have to get a little weird. Sometimes, you try to get people’s attention without being weird, but you end up with something …
Local Marketing: Small Towns Vs. Big Cities
At Stevenson Advertising, we have two different offices – one located close to Seattle and the other in the Tri-Cities area of Eastern Washington. Anyone who’s been to both can …
What’s Causing the Fluctuations in Your Web Traffic?
The rest of the fluctuations can be caused by any number of hundred of factors. The most common ones for small businesses are listed below. New Competitors – New …
Google Update Alert: Panda 4.0
If you’ve been noticing more panda images than usual around the online tech and marketing circles, there’s a reason for that. Google just rolled out a full-on update to the …
Small Business Marketing: Sponsoring a 5K
When you’re running a small business, it can be hard to get yourself any kind of attention in a crowded market where everyone else is advertising their business, and a …
What Is the Deal With Denny’s Social Media?
You know Denny’s? That chain diner that you can find just about anywhere, with the commercials about pancakes and hamburgers and other innocuous foods, and the plain style interior? That …
Did You Know That You Can Learn Coding For Free?
No, this isn’t a scam. We’re not even offering the service! We swear! What I’m talking about is actual, real, non-scam sites that will help you learn how to code …
Vintage Commercials Part 6 – Food n’ Stuff
Today we take a look at some advertising gems surrounding the topic of food. This collection features the most adorable bologna commercial ever, Michael Jackson with a large group of …
Changes to Google Authorship: An Overview
A couple months ago, we posted a two-part article about Google Authorship, including what it is, why it’s helpful, and how you can set it up for yourself. Google Authorship …
Ronald McDonald and the Perils of Marketing to Youth
Last week, photos of the new and improved look for the iconic McDonald’s clown were released the the public. The new Ronald McDonald shows off two different, freshly designed outfits …
Preparing for Facebook Premium Video Ads
Last month, Facebook rolled out its new Premium Video Ad feature, which allows advertisers to buy space to run 15-second ads on the ultra-popular social media platform. These ads will …
Vintage Commercials Part 5 – Classic Toy Commercials
Throwback Thursday (Friday Edition) – Classic Toy Commercials For this weeks Throwback Thursday (Friday Edition) we take a look at some classic toy commercials featuring some of the most popular toys …