Repositioning Your Competitors

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Quite a few years ago Al Ries and Jack Trout wrote a brilliant book called Positioning: The Battle for Your Mind. The book explained how to position your business in …

3 Point Lighting

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Here at Stevenson Advertising we are going to begin producing instructional videos for business owners. Today’s video is about 3 point lighting and why each part is important, what purpose …

How Does Yelp Help Businesses?

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Yelp is a social media tool that allows customers to review businesses on many factors and then also write their own comments. Studies show that consumers research products and businesses …

How To Hire A Web Designer

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  Hiring a designer for your new website or your web redesign is one of the most important decisions you’ll make in the entire process. There are a million stories …

Header Tags for SEO

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Why do header tags matter so much to search? A lot of designers, developers, and programmers make the mistake of not putting relevant keywords into their header tags or even …