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Connecting The Dots With Consistency
Kathy Balcom – VP of Sales – Eastern Washington
In the myriad of marketing options today…the big question is: What medium should you use to target your core customer? Once you have decided which advertising vehicle to use, the most critical component is the message. Here are some questions to ask yourself about your message.
Is it simple to understand? Is there a call to action? Is it memorable?
These are all important elements…but it is also essential that the message be used consistently in all of your media.
Synergy in marketing sometimes gets lost when advertisers focus on the creative process, rather than the message itself. You may want to take advantage of new technological marketing options or are simply in a hurry to get the message out. Regardless, make sure you zero in on the message itself.
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Larson CJDR Sept 2011
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