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Search Engine Marketing - SEM |
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Now’s Your Chance to Beat the Competition and
Start Advertising on Popular Search Engines!
What Is Search Engine Marketing?
With Search Engine Marketing, you can advertise directly to customers who are looking for your product or service online right now. This form of advertising is an effective and versatile way to turn online shoppers into real time buyers.
Simply put, Search Engine Marketing (SEM), also referred to as Pay Per Click advertising (PPC), is a form of online advertising that places ads on popular search engines such as Google, Yahoo!, and MSN Search. With SEM, when someone searches for your product or service, your advertisement is displayed in the paid search area, which appears above or to the right of the organic search results. By being placed above the organic search results, your ads have the opportunity to grab customers’ attention first, before they start wading through a sea of search results.
While the explanation of Search Engine Marketing is simple, the execution is more complicated and that is where we come in.
Here is what we do:
1. We will build a comprehensive list of keywords that potential customers might search, on Google, Yahoo!, or one of the other search engines, that relate to your business. For example, if you were a Dodge dealer in Seattle, some keywords might be “Dodge,” “Dodge Seattle,” “Seattle Dodge,” and your competitor ABC Dodge, etc.
2. Once the list is built, we write text ads for all the keywords that will appear in your campaign. We can also build a few landing pages with call-to-action copy that connects directly to your website.
3. We place the keyword order (remember you only pay when someone clicks on your ad) and we monitor the campaign to ensure that your ads reach their full click potential.
4. Each month, you will receive a comprehensive report on how your Search Engine Marketing is performing and how many customers you are attracting online from your SEM.
We work with any business, at any budget. You can start off small and work your way up or go big and dominate your local market, but no matter what your budget, there will always be a human being monitoring your progress, never an automated computer program.
Call now for a quote and learn about our pricing options from one of our Certified Google AdWords Professionals.
Stevenson Advertising
800-688-1634
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