What is Social Media?
Even though it’s been with us for several years, social media remains something of a mystery to many businesses. What is it, and how do you use it?
Put simply, social media is a personal exchange between businesses and consumers on a grand scale. You use it by accessing the internet to tell your story to an enormous assemblage of potential customers.
Why do you need it?
Social media is the ultimate customer service vehicle. It is where you present a human face in an open forum for communicating with people who buy your products.
People can not only comment on what you post, they can also leave questions, praise, and complaints. You will quickly learn what they like and don’t like, and that’s how you learn to serve their needs.
Three pertinent facts
- 70% of shoppers say they are more likely to use a local business if it has information available on a social media site
- 33% of consumers cite social networks as a way to discover new brands, products, and services
- 87% of small businesses say social media helps their business
Social Media Management is not easy
Customer satisfaction requires that you monitor all comments and offer instant feedback.
While it is true that social media is a personal exchange, it’s also a public forum. You may believe you are communicating with one person, but a whole world will see your response.
It’s not easy to keep everyone happy when so many are engaged, especially when you’re busy trying to run a business.
Content is important
Quality content is absolutely essential if you want search engines, like Google and Bing, to pick up your web pages and rank them near the top of your industry. Only the best, well-thought-out messages will rise to the top. You must have a high ranking from the search engines to compete on social media. You earn your rank with the quality of your content.
One last thought
Quality does not = boring. Your message must be alluring enough to attract customers who have a world of choices.