At Stevenson Advertising, we build websites that will represent your company to your customers and also conform to the best practices required to rank well in search engines (SEO).
In addition to providing necessary information, your site should also serve as a way for you to communicate with current or potential customers.
The main purpose of a website is to serve as an informational resource for potential customers interested in your company’s products and services. It needs to be built using modern web practices that are responsive, free of clutter, and designed to send the right message.
What to Ask Before Building a New Website
Determining what you want and need before the actual set-up will save you time and money in the long run.
- Who will be looking at your website? Demographic information is crucial.
- What message do you want to send to your current and prospective clients and customers?
- Who is your competition, and what is your specific niche, or point of difference?
- When you get a web visitor, what do you want them to do; where do you want them to go?
- What do you want to achieve with your website?
Top 4 Elements Your Website Needs to Succeed
Great content gets you discovered and ranked well by the search engines. The higher the ranking, the more customers will be drawn to your website.
Less is more. Having a clean, uncluttered website that isn’t bogged down with unnecessary elements or oversized images is very important. The faster your website loads, the better it will rank, and the happier your visitors will be.
If you are an authority in your field, prove it. Quality content, filled with information that people can use to learn about your business, your products, and the field you’re in, will bring them to your site and keep them interested long enough to read all the information you post. The longer you hold the viewer, the greater the possibility they will become customers.
Website visitors come to see information about you, not to learn how to work a website. The greatest websites answer who, what, when and where, and are easy to navigate.
Responsive Web Design (RWD)
This is the new criteria demanded by search engines. It’s an approach aimed at building sites that provide an optimal viewing experience across a wide range of devices, from desktop and laptops to mobile, from iPhones to iPads and tablets. All websites must also be designed to adapt to vertical and horizontal viewing on each of these devices.
The laptop view is roughly the same as a desktop view, but if there’s a custom background, you wouldn’t be able to see much of it.
Small Tablet Vertical
Small Tablet Horizontal
Notice that there are 2 versions of the website on the same device, depending on if you are viewing it vertically or horizontally. The slider element is removed because at this width it’s too large to display without forcing the user to squint, so it disappeared from from view to maintain a positive user experience.
Currently about 60% of people use their smart phone or tablet when they want to do a search. 90% of people switch back and forth between phone, tablets, desktops, and laptops throughout the day.