Twitter and Facebook have the potential to bring in business, but they also are an easy way to turn away people. The primary reason people start to follow a business …
Advertise and Market your Business on SlideShare
SlideShare is a site where files can be uploaded and then shared and viewed with as many people around the world as you would like. Many businesses use this as …
5 Tips for 4th of July Advertising In the Seattle Area
The 4th of July is next weekend, is your advertising and sales plan in place? Summer is getting into full swing, so plan a sale to coordinate with the holiday, …
Is All Advertising Good Advertising?
They say all publicity is good publicity, but is that true? Are all ad campaigns created equal? The answer is yes and no, and comes from the goal and how …
2013 Summer Marketing in Seattle
Summer in the Seattle area is the most anticipated time of year, use this to your business’s advantage and kick your summer marketing into high gear. Pacific Northwest locals are …
Streaming Video Viewers Lose Patience After 2 Seconds
This new study really shows how important it is to have fast video streaming. A lot of businesses want to run their own video services but the cost and infrastructure …
Repositioning Your Competitors
Quite a few years ago Al Ries and Jack Trout wrote a brilliant book called Positioning: The Battle for Your Mind. The book explained how to position your business in …
3 Point Lighting
Here at Stevenson Advertising we are going to begin producing instructional videos for business owners. Today’s video is about 3 point lighting and why each part is important, what purpose …
Finding Your Target Market in Seattle
Are you wondering how to identify your target market in Seattle? Here are some quick tips to help you start narrowing down your target market and make reaching them …