Well, the Super Bowl is over, Seattle had their official celebration parade, and everyone’s returning to their normal lives – hanging up their team jerseys until next season. Meanwhile, the …
Animating with Adobe After Effects
Adding animated video to your website is a great way to reach your potential customers in a fun and memorable fashion. Fun is the key. Grabbing people’s attention and …
Google Authorship Part 2: How To Get It & Where It’s Going
Last week, we introduced you to Google Authorship and the benefits of getting your picture on a search engine results list. You’re probably wondering how you can get in on …
Google Authorship Part 1: What it Means for Your Business
Google Authorship has been around for a few years, and it has been getting increasingly popular since its release. In December of 2013, Google took it up a notch with …
2014 Super Bowl Ad Preview
With the growth of social media and social sharing, Super Bowl advertising has become its own sport – a competition between top brands to bring home the coveted title of …
Search Engine Updates in 2013: Year in Review
In 2013 Google hit businesses hard with some major search engine algorithm updates. First came Panda, then Penguin, and then Phantom. To make it even harder for businesses to focus …
How to Make Unskippable Video Ads
It can be really frustrating to spend so much time, energy, and money on an online video ad just to have people skip over it after five seconds. Why even …
Consumer Data: The Backbone of Your Marketing Campaign
Last week, we talked about how good content marketing requires planning in order to be successful. This remains the same with any kind of marketing or advertising efforts. I’ve seen …
To Do for 2014: Create a Content Calendar
Taking the time to sit down, work out these issues, and put everything on paper (or on a digital calendar) helps to put your mind at ease. If you go …
Stevenson’s Top 5 Video Ads of 2013
It’s that time of year again. That magical time when we all look back over the previous year of our lives and wonder, “what were the best commercial and video …
TV Advertising: Still the Top Tool for Driving Web Traffic
A number of studies have shown that television advertising is the fastest, largest, highest volume method of driving sheer numbers of visitors to a website. This fact explains why most …
2014 Advertising Trends: Mobile Ads
On mobile devices, everything is smaller and more compact. The same needs to be true for your online video ads. Smartphones can’t handle large file sizes, and their users will …
SEO Costs How Much?!
If you’ve ever considering hiring an online marketing specialist, a company to run an SEO campaign, or someone to optimize your online business presence, you’ve probably done a little research, …
Is Your Business Optimized for Local Search?
So you started a brick and mortar business. Maybe you’re brand new or maybe you’ve been around for 30 years. You built a website to advertise your brick and mortar …
10 Ways a Small Business Can Use TV To Increase Traffic and Sales
There is a common misconception among small business owners that they can’t afford to be on television. But television stations price their commercials based on the ratings for the show, …
8 Steps to a Great Web Video
Website videos and television commercials can be as simple or complex as you want them to be. If cost is a major factor, opt for simple. Your website is …
Advertising Placement
Placing advertising relies on many components coming together. You need to reach the right audience, be in the right place at the right time, and show up enough times to …
Switch Up Advertising to Stir Business in Seattle
With the holiday season fast approaching it may be time to try some new advertising tactics to attract more business. There is an old saying; if it ain’t broke, don’t …
Helicopter Shoot for Larson Automotive
Stevenson Advertising recently shot aerial video from a helicopter in the Tacoma area for Larson Automotive Group. The footage was shot on the spectacular RED Epic camera which shoots in …
How to Put Video on Your Website
Video streaming is where the web is at today. It’s pretty rare for people to download videos, maybe a TV show or a movie, but rarely a short web video. …