TV advertising is the an effective form of advertising because it has the power to reach more people than radio or newspaper. Here are 5 quick facts to make your commercials work.
According to Red Rover Marketing, the key to making a successful commercial is five fold:
The ultimate test of an effective television commercial is NOT how entertaining it was, but did it make the cash register sing? Some commercials are made to be so entertaining and clever that you can’t even remember what product or service it was promoting. A good commercial should:
-
Motivates your prospect to DO something immediately.
-
Explicitly communicate your product or service’s advantage over other choices.
-
It visually arouses your prospect. (You can test this by turning the sound off and if it still has the same visual effect then you’re on to something)
-
It inspires trust, confidence, and believability.
-
It provides a single consistent message that penetrates the prospect’s mind and stays there for awhile.