Category Archive

TV advertising is the an effective form of advertising because it has the power to reach more people than radio or newspaper. Here are 5 quick facts to make your …

  Having proper lighting will take your videos from amateur to professional. We recently produced a video to help understand how lighting works. The standard lighting setup is called Three …

Although the weather may be sunny and summery right now, the holidays will be here in the blink of an eye. Making a plan for your advertising now is easy …

Twitter and Facebook have the potential to bring in business, but they also are an easy way to turn away people. The primary reason people start to follow a business …

SlideShare is a site where files can be uploaded and then shared and viewed with as many people around the world as you would like. Many businesses use this as …

The 4th of July is next weekend, is your advertising and sales plan in place? Summer is getting into full swing, so plan a sale to coordinate with the holiday, …

They say all publicity is good publicity, but is that true? Are all ad campaigns created equal? The answer is yes and no, and comes from the goal and how …

This new study really shows how important it is to have fast video streaming. A lot of businesses want to run their own video services but the cost and infrastructure …

Quite a few years ago Al Ries and Jack Trout wrote a brilliant book called Positioning: The Battle for Your Mind. The book explained how to position your business in …

Here at Stevenson Advertising we are going to begin producing instructional videos for business owners. Today’s video is about 3 point lighting and why each part is important, what purpose …

  Are you wondering how to identify your target market in Seattle? Here are some quick tips to help you start narrowing down your target market and make reaching them …